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Volt To Make Its Official Debut During World Series

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On: Fri, Oct 1, 2010 at 3:41PM | By: John Welch


Volt To Make Its Official Debut During World Series

Welp, its about damn time. Chevrolet has finally announced when they will bombard us with Volt marketing, and there is no Volt song or dance in sight. Settling on a slightly, uhm, manlier medium for introudcing their much-hyped hypermiler, Volt commercials will officially debut during the 2010 World Series. That would be a series of fairly important baseball contests, for those who will click off this page and return to Second Life.

The spots will highlight Chevrolet's place in American culture, possibly featuring reminders of important Chevrolets built over the course of the company's 100-year history. This is a rumor mind you; GM has been totally silent regarding the content in the ads, announcing only that they will begin airing Volt spots during Major League Baseball's fall classic, and continue to run the ads for the remainder of the autumnal season.

GM is scheduled to begin production of the Volt for retail sales on Nov. 11 at its Detroit-Hamtramck assembly plant. The Volt is being marketed as a "halo car" to underscore GM's green credentials. The campaign will run on TV, radio, and in print media. Because of the amount of ad support Chevrolet is putting into the World Series, MLB and Fox have agreed to push the start time of Game Three of the World Series to a more managable 6:57 pm - instead of effing midnight or whatever MLB had originally planned. This will be the earliest starting time for a WS game since 1987. The purpose of the early start time? Still clouded in mystery rolled in an enigma and swallowed by a cunundrum. In other words, we have no idea.

Though GM has declined to report exactly what they have spent on the ads, they are certain that they are close to if not the largest investor in this year's World Series. GM plans to resume this advertising campaign during the NFL's Super Bowl, in Feburary 2011.


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